Our Mission
UNPUZZLE is a creative learning platform that uses art, play, and storytelling to make complex topics - like gender equality, sustainability, and inclusion - accessible to all, especially children.
It began with a simple question:
How can we all teach important values in a way that’s engaging, memorable, and inclusive?
At UNPUZZLE, we design puzzles that do more than pass the time, they invite players into beautifully illustrated, environmentally conscious worlds that reflect the kind of communities we all aspire to build. Through playful learning, we help both children and adults explore critical social issues in a safe, tactile, and inspiring way.
Hi, I'm Zuma Jalilova, founder of UNPUZZLE.
My journey began in 2012 as an early childhood instructor at Gymboree Play & Music and evolved into a career as a senior lecturer at Baku State University. Most recently, I was honoured to be selected for the Schwarzman Scholars program, where I deepened my focus on business sustainability and climate diplomacy. That experience gave me the tools to turn vision into action and today, I work as a Sustainability Specialist, helping drive ESG efforts within the private sector.
Along the way, I spent eight years working across education and ESG (Environmental, Social, and Governance) - and consistently saw how traditional learning models often fail to connect with people on the issues that matter most.
That’s why I created UNPUZZLE: to spark curiosity, start conversations, and make learning about equity and sustainability both interactive and joyful.
Now, as a new mum, I feel even more strongly about creating educational tools that are playful, meaningful, and inclusive! Because the next generation deserves to grow up with knowledge that empowers them and values that unite us.
I believe in lifelong learning, and one of the most effective tools we have especially with children - is play.
Empowering Women Artists, One Piece at a Time
UNPUZZLE also exists to uplift underrepresented voices in the creative space. After three years of curating work from incredible women illustrating, and reimagining packaging to align with our eco-conscious values, I launched our first puzzle collection.
Each design tells a story and supports artists whose work inspires learning and change.
UNPUZZLE is where all these threads come together:
Art. Learning. Advocacy. Impact.
I hope it inspires you to unplug, reflect, and experience education in a whole new way - in pieces.